What was claimed
Google's new Connected Apps Store for MCPs is a HUGE app store moment; your MCP can now reach 4.3 billion users across Gemini and AI Mode and will be organically surfaced at the moment of intent
Our verdict
Needs cautionGoogle says developers can reach high-intent users across Search and Gemini, but the sources do not promise automatic or organic surfacing for every submitted app. Apps require registration, testing, submission, review, and phased availability. Google launched a Connected Apps Platform and Connected Console, not a product explicitly described as a Connected Apps Store. It supports MCP-based integrations for Gemini and Search. (One assessment was unavailable.)